With the rise of internet orders, particularly in the food and grocery industries, in recent years Swiggy has started its latest initiative, Instamart, with the goal of delivering groceries and other necessities.
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Instamart is a chain of online convenience stores. Instant meals, snacks, fruits and vegetables, ice creams, and other things are available through these virtual convenience stores.
Swiggy provides these things through its partner “dark stores,” which are exclusively available online and its hubs.
Swiggy has over 20 million monthly users and does 1.5 million orders a day as of June 2021. Its orders have grown 2.5 times, while revenue has grown 2.8 times from June 2020 to June 2021.
Based on the insight that households order a limited subset of products every day, Swiggy Instamart promises to deliver your order within 45 minutes, from 7 am to 1 am.
The marketplace business aggregated with local Kirana stores from where users could get grocery, fresh produce, essential products, and food items delivered through Swiggy’s delivery fleet.
The company also has a slew of specialized services under its stores business such as meat and seafood, pet care, etc.
You can access Instamart in the Swiggy app by clicking on the Instamart tile on the home page of the Swiggy app. Instamart aims to fulfill the unmet grocery needs of its urban customer, at even the odd times of the day.
These deliveries are made within less than an hour so there is no waiting with Instamart.
Now you can Download the Swiggy app and try Instamart now.
The company expects the total addressable market for convenience to grow to 500 million users in the next decade as the Indian middle class expands and more people order food and groceries online.
Most Frequently Asked Questions:
Q. What is Swiggy Instamart?
A: Instamart is a service offered by Swiggy for Groceries and all Kirana items Delivery. The delivery will be done within 15-20 min of ordering. It is open from 7 am to late at night every day
Q. What is the Max quantity we can order for grocery shopping?
A: 3 Max qty of single items you can order for home delivery.
Q. Instamart is available in which cities?
A: It offers services in Mumbai, Hyderabad, Chennai, Pune, Gurgaon, Bangalore & Delhi-NCR area.
Q: What are Swiggy Dark stores?
A: Dark stores are local fulfillment branches that are widely spread throughout cities. These could be warehouses or even small local retailers that stock FMCG and fresh goods.
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